ExpianFerry AI survey
Ferry AI survey

AI and customer experience in ferry: where are we going?

Three minutes on how passengers find, book, travel and get help and where AI fits. Every participant receives the results report.

Your answers are confidential. We publish only combined results, never name any company or person, and never report a group of fewer than five operators.

3 minutes15 questionsConfidential responses
// section a

About you

01 / single select(one)

What is your role?

02 / single select(one)

How many passengers does your company carry per year?

03 / single select(one)

Where do you mainly operate?

// section b

Today

04 / single select(one)

Where is your company with AI in customer experience?

05 / multi select(all that apply)

Where do you use AI with customers today?

0 of 7 selected

06 / single select(one)

Do you see traffic to your site coming from AI assistants such as ChatGPT or Gemini?

// section c

The next two years

07 / multi select(up to 3)

Where is the biggest opportunity for you?

0 of 3 selected

08 / single select(one)

Would you let an AI agent change a booking or issue a refund on its own?

// section e

Cost and what holds you back

09 / single select(one)

How do you see the cost of AI in customer experience?

10 / single select(one)

How will your budget for AI in customer experience change in the next 12 months?

11 / multi select(up to 3)

What holds you back most?

0 of 3 selected

12 / multi select(all that apply)

How do you plan to deliver AI in customer experience?

0 of 5 selected

// section d

How ready are you?

One answer per line.

Statement
Yes
Partly
No
We can see in near real time who is booking what, through which channel, and how demand is changing by sailing.
We can launch a targeted promotion for one sailing and customer segment in minutes, without development work.
A pricing tool can change a fare and it updates across all our sales channels automatically.
An authorised AI assistant could find our sailings, check live availability, get a price and book.
We have clear rules on what AI may sell, change or refund, and we can see and undo every action.
// section f

To finish

14 / free text · optional

In one sentence: what would you most like AI to do for your customers?

15 / contact · optional

Would you like the results report?

By sharing your e-mail, you agree that Expian may contact you about this survey and its results. We will never share your individual answers or your company's name.

0 / 17 required answered